An unapologetic tech geek, Brian T. Kraus has used online marketing tools to help clients reach dental customers in a variety of ways. First as a marketing executive at Coltene and then at Dentsply Caulk, he has been on a mission to evangelize a concept he co-invented called Closed Loop Digital Marketing™ (CLDM).

The results derived from CLDM have proven to be impressive. CLDM is defined as timing the delivery of email blasts, samples, CE webinars, pay per click ads and PR. More or less the glue that makes it all stick together is a Customer Resource Management System (CRM) and a Micro Website to capture leads and deliver a strong marketing message.